Mechanics for HER

Discrimination has always been part of our system. Racial discrimination is among the famous kinds while gender discrimination is one of the least spoken yet very evident ones. You might have seen those ads saying that a certain company needs a new employee BUT male applicants are preferred...very familiar right?

Yes it is and even I, myself, as a young teen, have experienced a number of occurrences involving inequity with regards to the treatment of different people to men and women...and I utterly hate it!

Engineering, mechanical fields and automotive industry are where these are likely to happen. Thank God more and more women are now getting engaged in these fields especially in automotive. Maybe you've heard the names Shirley Shahan, Shirley Muldowney, Erica Enders and Karen Stoffer. These are the Eves who have made waves and raised the feminine flag in drag racing. And of course who can forget the sexiest racer, Danica Patrick.

But things don't end there for female uprising. Now, we do have mechanics who are especially dedicated to giving us our needed services for our cars. This is a business that the Female Friendly^TM is into which was founded by Kylie Jacobs and her sister, Caroline Davies. The business actually started at a humble Tyre and Mechanical store which, with the years of experience in in the business, advertised in the radio of their being responsive to women's needs. From then on, an overwhelming number of female customers have been calling them and asking for their service. And boom! The company has grown bigger and better.

You know...what's good about this company is that they aim at providing the best quality of service that women expect them to offer. Take note, the mechanics that they've got render services using the terminologies that we, women, understand and in ways that we can comprehend. Yes, I must admit, women are kinda behind in stuffs like this, but hey...we don't need to be treated like dumb...there's no need to intimidate us even more. After all, we still deserve some respect, right? So, thumbs up to these people who pay special attention on the quality of service as well as the behavior of their mechanics. The respect that you guys show for female customers is definitely among the qualities that picks your business apart from the rest of the mechanical businesses.

But looking at an entrepreneur's perspective, that is not the reason alone why such business is a big hit (or should I say, a good news for us, women). This is now a part of the industry's circulation because it is much more money-spinning compared to the former custom. Of course, why would these people invest on a business which they can't win?LOL....Anyway, no matter how bias the society is, women are STILL the bigger lineage. Not just do we make the bigger percentage of the populace but we also make as much as 80% of all buying decisions...(so you guys better please us..LOL) Other than that, according to the Employment Policy Foundation, more and more women (actually the term used was "tripled" in just a span of 10 years) are earning as much as $100,000 or even higher which makes the feminine race even wiser to target in the market. Females of this generation are also said to be more independent; just considering that 13% of the female populace in Australia are living alone means that women are really capable of spending for their own needs.

So, it's really a good thing that there are companies such as the Female Friendly^TM. Women can now rest easy as there are mechanics that we can rely on more than on the technical aspect but also has the heart to fully understand our needs.

Sources:femalefriendly.com, carsguide.news, nhra.com, images.search.yahoo.com